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FirstLight Marketing Manager to Lead the Way

May 5, 2020
FirstLight Marketing Manager to Lead the Way

EL PASO, Texas - The Sun Bowl Association announced on Sunday, May 3, that Natalia Flores is the 87th President of the Sun Bowl Association Board of Directors, beginning her term immediately.

Natalia Flores Zesati, a native of El Paso, is the Marketing Manager of FirstLight Federal Credit Union and has worked there for 13 years.  She earned her Bachelor of Arts degree in Public Relations and Advertising from the University of Texas at El Paso and an MBA from the University of Phoenix.

"It’s an honor to serve as the 2020-2021 Sun Bowl President and look forward to working with Bernie Olivas," Flores said.  "I would like to thank the Sun Bowl staff and Board, our amazing Sponsors and over 700 volunteers, as this organization would not be sustained without them."
Flores is a high-caliber sales and marketing professional with over 15 years of outstanding marketing, sales, customer service and management experience with many achievements. Through a series of increasingly responsible positions, Flores has eagerly accepted challenges presented with outstanding results.
Sun Bowl Association Executive Director Bernie Olivas mentioned, "Natalia has been with us for many years and understands what this organization truly means to the community.  I cannot wait to see what is in store with her leading the way."
Flores has been very involved with and throughout the community and previous to this had been a member of the El Paso Chamber of Commerce Armed Forces Committee, the VP of Marketing with the Association of the United States Army, and a part of the International Relations Committee of Texas Credit Union League.   
"The Sun Bowl Association is such an outstanding organization that helps promote economic development for our Sun City by hosting a myriad of events for our community to enjoy," Flores said.    

Under Flores’ leadership, the FirstLight Federal Credit Union has received several recognitions and awards, such as the Honorable Order of Saint George Medallion (United States Army), the Distinguished Credit Union of the Year in 2006 and 2014 (from the Department of the Army), Corporate Sponsor of the Year 2007 (from the Association of the United States Army-Bradley Chapter), as well as many community awards.  Flores was also part of Leadership El Paso, Class XXXII and was awarded the President’s Award at FirstLight Federal Credit Union for her tremendous dedication.  She is married to John C. Flores and they have two children, Marco and Diego.
A message from SBA Board President Natalia Flores